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Moments built from 'xperience

Let's Create a Moment


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Influenced by a passion to continue to elevate the consumer experience, MERCH.COM formed a team of seasoned experts from the industry to create the XP Experiential Agency.

At XP, our mission is to challenge the conventions of the consumer experience and pioneer the evolution of engagement.

We create moments, not just events.


Core Services

Creative Strategy & Event Design

Our creatives make magic from insight-driven strategies and imagination-based designs.

End-to-End Production

Our production team makes dreams come true—on time and on budget.

Brand Marquees

Trade Shows

Retail Pop-ups

Sponsored Activations

Mobile Tours

Press Events

PR Stunts

Tentpole Moments

Custom Broadcasts

Virtual/Hybrid Events


Sectors of Focus

Renderings & Floor Plans

3D/2D Design

UX Mapping

Graphic Design

Brand Collateral

Technical Design


Live Event Production & Strategy

Budget Management

Logistics and Staffing

A/V & Lighting

F&B Curation

Venue Scouting





Brand Strategy & Development

Campaign Development

Research & Insights

Data & Analytics

Culture & Community Strategy

Brand Partnerships


Creative Strategy

Creative Ideation

Creative Direction

Conceptual Designs

Experience Mapping

Set Design & Curation

Launch of Powerbeats Pro

Booth Design  |  Integrated Technology  |  Global Production

This showcase was to launch, announce, and educate their new product, Powerbeats Pro, to major US/Canada retail partner, Best Buy, its sales leaders and managers at the Best Buy Achievers Conference. This was the first product released with Apple’s full collaboration after their acquisition of Beats by Dre.

Trusted with the launch of the product for their B2B partners, myself and the team were tasked with presenting and training guests in an impactful and “Beats-like” fashion. To highlight an active lifestyle and the product’s innovation and superb quality we connected parkour as the key spectacle cast with professional athletes/performers to draw consumers in. Around the perimeter trained Beats staff armed a custom iPad experience to demonstrate and educate more the new product.

5 Countries  |  6 Conferences  |  5,000+ Engaged and Trained

Food+Fashion Festival

Guest Flow  |  Creative Direction  |  Production

A family-oriented food festival believing in bringing people together through the collective love of food. Known for mixing food and fashion-- they connect the best brands and the tastiest restaurants to create limited one-of-a-kind collaborative food and merchandise items exclusively available at our event! The guests are able to order from the delicious food lineup of top-tier restaurants, shop the exclusive merchandise offerings, enjoy music from some of the best DJs in the city, and enjoy probably the most incredible Sunday afternoon.

In 2021, 2022, and in 2023, XP has defined the guest experience and flow, led the creative direction, and produced the creative infastructure of the festival.

100+ Builds  |  300,000 sq. ft of Activation Footprint  |  40,000+ Guests Fed


NFT NYC: Enter the Alley

Guest Flow  |  Creative Direction  |  Production

We brought  ‘The Alley’ to life by creating fully immersive theatrical experience - including working shops, bars, a full night market and over 120 actors and musicians. Hands down the best event during NFT NYC, the night experience was open exclusively to token holders + a special daytime event was open to the general public.

In collaboration with Merch.com, bespoke invitations were given to the Azuki NFT holders, unique and now rare toys were developed to be given at prizes for interacting with the actors and games during the event. When the event concluded, thoughtful parting gifts were handed out to core guests and VIPs.


5632 Washington Blvd, Los Angeles, CA 90016

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